A new way to reach customers | CD Jennings and Sons
Local family owned butcher, CD Jennings and sons have been on our high street since the 1960’s. Realising the opportunity given by social media to build a new way to reach and communicate with their customers, Kevin, his dad and uncle, asked me to build and manage this new communication method.
One of the key aims of this new way to reach customers is to encourage different habits, and raise awareness of seasonal cuts and produce. To support this I built connections with two local food bloggers, Bob and Beard and What Dad Cooked to share recipe ideas with the customers of the business, such as this video by Bob and Beard.