Interim support for Target Ovarian Cancer
In Spring 2015, I supplied interim support to Target Ovarian Cancer during a period of change in their Digital Team. For many organisations it is tough to maintain the quality high of digital content and management usually shared when a integral member of the team leaves. In these instances it is so important to employ a professional who can ‘jump in’ for a short period of time. While supporting the team at Target Ovarian Cancer, I maintained the Digital Communication Channels owned by the organisation, supported the wider staff team with digital campaigns – prioritising email marketing campaigns and building social campaigns to support various fundraising and awareness activities. In addition, I built a campaign for World Ovarian Cancer Day, and created a series of Digital Artwork outlining the symptoms of ovarian cancer which were display in town centres across the UK.
When I joined the team at Target Ovarian Cancer for a short time they were planning their involvement in an international awareness campaign and needed content – copy, image and video – to be created and shared with their community in line with their overall communications strategy. I was happy to help.
Bobi joined our team to offer interim support at one of the busiest times of the year. She seemed at home in the role from the very first day and quickly became a valued member of both the communications team and wider staff team. She was able to tactically support the organisation needs as well as provide strategic advice on upcoming projects, based on her wide experience elsewhere. Bobi’s role was to keep our digital profile ticking over in the gap between a permanent person leaving and whilst I recruited the new permanent person. Once the permanent person started, we invited her back to cover holiday leave, and I would not hesitate to do exactly that, any time we have a resource gap.
Alex Holden, Director of Communications at Target Ovarian Cancer.