Tag: Writing Content

writing is easy

Writing is easy, right?

December 29, 2016 Bobi Robson Content 2 min read

I know that some of you will find ‘creating content’ – bits for your blog, Twitter, Instagram, Facebook, Pinterest, YouTube etc. – or writing a really daunting task so here are a few of my tips to help you create content that ‘pops’ and that helps you reach those business goals. 1. Think about the message…

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SEO and keyword relevance

August 10, 2016 Bobi Robson Glossary of Terms 3 min read

The world of Marketing and Digital Communications is filled with acronyms, but what do they mean and do you really need to pay attention to them? The short answer is yes, you do need to pay attention, and the first step might just be reading this post. Today, I’m going to take you through…

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tone of voice

How do you create your Tone of Voice?

May 24, 2016 Bobi Robson Content 2 min read

Before I head off to a one to one with a great company, I wanted to get a blog down…I know I’ve not posted for a while and for that I am sorry (I’ll make it up to you, I promise). The very same client that I am seeing today, asked a very…

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