Tag: How To

Google Analytics

Google Analytics – an overview

January 23, 2017 Bobi Robson Glossary of Terms 4 min read

Knowledge is power – a phrase we often use but in this instance one of real importance. The great thing about using online tools to connect with you new and existing customers is that you can follow the referral trail. One tool that helps with this is Google Analytics. Don’t worry it’s not as scary…

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Designing the funnel

January 13, 2017 Bobi Robson Strategy 3 min read

What do we mean by ‘the funnel’ [The] processes in place to… Acquire new prospects and leads… Convert those leads into buyers… Get those buyers to buy more or buy more often (or both)! (Digital Marketer) All of us who own a business should be thinking about the journey for new customers, from being unaware…

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