Category: Strategy


Designing the funnel

January 13, 2017 Bobi Robson Strategy 3 min read

What do we mean by ‘the funnel’ [The] processes in place to… Acquire new prospects and leads… Convert those leads into buyers… Get those buyers to buy more or buy more often (or both)! (Digital Marketer) All of us who own a business should be thinking about the journey for new customers, from being unaware…

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plan for 2016

Prep yourself for the new year

December 20, 2015 Bobi Robson Strategy 4 min read

As a child my mother would always ask me to clean my room, tidy up my school bag and change my bedding ready for the new year ahead. I suppose these are traditions I have now established into my adult life. I am a firm believer in the saying ‘A new year, a new start’, and I am confident…

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