Category: Social Media

facebook engagement

Facebook engagement – the must do hack

March 16, 2017 Bobi Robson Social Media 3 min read

If you’re like most people that run a Facebook Page – whether it’s for a business or not – you may have lost some sleep in the last year or so about the algorithm. Well, I may have the answer for you. A way to help you sleep and dream about your thriving page rather…

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Social Media Platform Difference – video

February 24, 2017 Bobi Robson Social Media 8 min read

On Friday 24 Feb (Today) I went live on Facebook for the first of what will be regular fortnightly installments. The first session was looking at the differences of social media platforms, something I have written about previously one here. Next time I will be explaining Hashtags, what they are and how to use…

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INSTAGRAM GO LIVE

Instagram Live – now coming to the UK

January 26, 2017 Bobi Robson Social Media 2 min read

Since the end of 2016 users of Instagram in the US have been able to ‘go Live’ via the stories option. On Monday, the platform announced that it was rolling out the option globally. So, how do you ‘go Live’? According to the blog announcing the feature update you need to Swipe right from…

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JOIN THE CONVERSATION

Join the conversation

January 3, 2017 Bobi Robson Social Media 2 min read

The clue is in the name – it’s called social media. So, if you want to succeed it’s time to join the conversation. Don’t be scared to start a conversation In the real world, what do you to when you meet someone new? You say hello, and try to work out your common interests –…

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twitter update sept 2016

Twitter update – what you need to know

September 20, 2016 Bobi Robson Social Media 2 min read

Finally! After quite a while Twitter have now gone live with their promised changes. But, what does it mean for you? Before yesterday, many of us struggled to draft Tweets that made sense, had an image, mentioned an account or two and gave the reader a link. Now things have changed and our…

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SOCIAL MEDIA PLATFORM DIFFERENCE

Social Media platform differences, explained

July 21, 2016 Bobi Robson Social Media 3 min read

I have just started working with a client who has a reasonable set up on Instagram and recently created a Facebook page. For them, the importance of the individual – in this case I am talking about the various platforms we inhabit – is so important. Gone are the days when your audience…

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path to success

Understanding the path to success

June 8, 2016 Bobi Robson Social Media 2 min read

One of the best things about digital marketing; by which I mean social media, website and email, is the ability to see how well you’re doing. But, how do you take the information that you are given, understand it and change how you are posting to improve those posts and emails that aren’t getting much…

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facebook - pay or not pay

Facebook – to pay or not to pay

April 7, 2016 Bobi Robson Social Media 3 min read

A 2014 Ofcom report notes that Facebook remains the default social networking site for almost all UK adults who are online – 96%.  Rose McGrory Facebook can allow incredible reach for your business, but, to reach new customers and ‘fans’ you may have to put a little bit of cash behind some…

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