Category: Glossary of Terms

Google Analytics

Google Analytics – an overview

January 23, 2017 Bobi Robson Glossary of Terms 4 min read

Knowledge is power – a phrase we often use but in this instance one of real importance. The great thing about using online tools to connect with you new and existing customers is that you can follow the referral trail. One tool that helps with this is Google Analytics. Don’t worry it’s not as scary…

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HACKING VIDEO IN 2017 (22)

Designing the funnel

January 13, 2017 Bobi Robson Strategy 3 min read

What do we mean by ‘the funnel’ [The] processes in place to… Acquire new prospects and leads… Convert those leads into buyers… Get those buyers to buy more or buy more often (or both)! (Digital Marketer) All of us who own a business should be thinking about the journey for new customers, from being unaware…

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KEYWORD RELEVANCE AND SEO

SEO and keyword relevance

August 10, 2016 Bobi Robson Glossary of Terms 3 min read

The world of Marketing and Digital Communications is filled with acronyms, but what do they mean and do you really need to pay attention to them? The short answer is yes, you do need to pay attention, and the first step might just be reading this post. Today, I’m going to take you through…

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