plan for the year ahead

Time to plan for the year ahead

December 13, 2016 Bobi Robson Content 2 min read

At this time of year business owners are looking to plan for the year ahead, I certainly am. In 2017 I am planning to launch my first series of online courses and for that I need to plan ahead to keep my head above the water but also to make sure that my goals are…

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video in 2016

Hacking video in 2017

December 7, 2016 Bobi Robson Content 4 min read

All bets are off – for months now the predictions have been coming, hailing video is THE content for 2017. So here are a few tips from me on how to produce high quality ow budget video for your social media feeds. This infographic from Social Media Examiner explains the importance of video in 2017……

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An audience with LinkedIn

December 1, 2016 Bobi Robson Lectures Seminars + Events 3 min read

Earlier this week, I was lucky enough to attend an event and LSE to take part in a Q and A with Joshua Graff, the UK head of Linkedin. Here are a few points that I took from the event that I think you might find interesting too.  What’s the vision and mission of…

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mapping content

Mapping out your content

November 17, 2016 Bobi Robson Content 2 min read

The key question that I am asked by many of my clients is, how can I make the most of this leaflet of flyer I got designed and use it online. Here’s a guide to mapping out your content with a few key things to remember.   The original content Most small…

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What is Canva?

October 17, 2016 Bobi Robson Tools 2 min read

So what is Canva? It is a free online design tool that can help you take your image content from okay to exceptional in a few easy steps. I was first introduced to the tool by a client a year or so ago. They were using the free layouts available on…

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twitter update sept 2016

Twitter update – what you need to know

September 20, 2016 Bobi Robson Social Media 2 min read

Finally! After quite a while Twitter have now gone live with their promised changes. But, what does it mean for you? Before yesterday, many of us struggled to draft Tweets that made sense, had an image, mentioned an account or two and gave the reader a link. Now things have changed and our…

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SEO and keyword relevance

August 10, 2016 Bobi Robson Glossary of Terms 3 min read

The world of Marketing and Digital Communications is filled with acronyms, but what do they mean and do you really need to pay attention to them? The short answer is yes, you do need to pay attention, and the first step might just be reading this post. Today, I’m going to take you through…

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Social Media platform differences, explained

July 21, 2016 Bobi Robson Social Media 3 min read

I have just started working with a client who has a reasonable set up on Instagram and recently created a Facebook page. For them, the importance of the individual – in this case I am talking about the various platforms we inhabit – is so important. Gone are the days when your audience…

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