An audience with LinkedIn

Earlier this week, I was lucky enough to attend an event and LSE to take part in a Q and A with Joshua Graff, the UK head of Linkedin. Here are a few points that I took from the event that I think you might find interesting too.

 What’s the vision and mission of LinkedIn?

It’s vision is to create economic opportunities for everyone in the global workforce. With a mission to connect the worlds professionals to make more productive + more successful. By using an economic version of the social graph – explained here by Business Insider – that connects; People, Companies, Jobs, Skills, HE institutions, and Knowledge.

Using owned data to understand the skills gap

LinkedIn worked with GMCA to conduct some research into the skills gap of Great Manchester, comparing the job opportunities and skills need in Greater Manchester with the skills of the workforce – looking at the skills added to individual profiles of people living in the area.  The research aimed to help the GMCA understand the skills need for the future, work with schools and HE institutions to better educate the future workforce and equip them with the skills needed in the region but also to help the authority understand who it needs to be encouraging to move to the area.

One problem that I have with this research is the quality of the data. As with all social networks, we put our best profile forward, show what we want people to see and not necessarily the reality. I often for example see skills such as social media added to profiles of people that I know have no professional experience of using the platforms. Does this mean that the data may be skewed in some way?

Helping teachers link in to the business world

LinkedIn has been working with “Founders for schools”to help link teachers with business leaders to talk to the students in the school. Research has shown that 4 ‘touches’ with biz leader – giving a talk to the pupils, offering careers advice, work experience etc – reduces the likelihood of pupils of high school age becoming NEET by up to 5 times.

LinkedIn research into Brexit

  • pre-referendum) 53% of members didn’t understand the implications of their vote on their career

  • Over last 3 years 40% of professional migration has come from the EU 17% US 14% Asia of those from the EU the majority has a higher level of education.

  • Companies pulling back from admin and support roles 4% decline but 4% increase in sales and business development roles. 7% rise in entrepreneurship since Brexit.